Digital Marketing

Gearing up the students with skills necessary for today’s digital world.

DSPSR and PCTI Collaboration

Delhi School of Professional Studies and Research always aims at imparting crucial job skills to the students through various certificate programmes, thus enabling them to acquire additional certificates along with their Degree certificates to make them Industry ready.
To impart employable skills to the students, the Institute had conducted an online value-added course on Digital Marketing for the students of DSPSR of BBA and B.Com.(Hons.) in April, 2020. The course was conducted by DSPSR in collaboration with PCTI, Delhi. Topics covered in this certificate course were Social Media Marketing (SMM), SEO Hands-on experience, Mobile Marketing, and Web Analytics.
Number of students enrolled: Hundred (100)
Prof. Moloy Ghoshal from DSPSR and Ms. Sumita Thukral from PCTI were the resource person for this course. All the students were provided with the E-certificates on successful completion of the course. Further details of the course are as follows:


Sr. No.
Topic
Name of the Resource Person
Date
1
Web Analytics
Prof. Moloy Ghoshal
 30 April, 2020
2
Mobile Marketing
Prof. Moloy Ghoshal
 29 April, 2020
3
Workshop on SEO (Search Engine Optimization)
Ms. Sumita Thukral
 28 April, 2020
4
Social Media Marketing
Prof. Moloy Ghoshal
 27 April, 2020